En Masse Entertainment Delivers Great Game Experiences with CenturyLink.
Flexible Cloud Solution Optimizes Game Experience through Spikes in Demand
Challenge En Masse Entertainment needed to deliver an uninterrupted online gaming experience that kept players in the game and the excitement streaming. With their business expanding into new games and a mobile gaming initiative coming to fruition, a new IT strategy was necessary to avoid soaring costs and the erosion of the user experience so vital in the gaming world. En Masse Entertainment realized they needed a flexible cloud solution to release new games and automatically manage swings in demand as games cycle in popularity.
Solution En Masse used CenturyLink Cloud compute to turn US$1M capex for a new game launch into US$25 K opex a month. They also gained the flexibility to expand their virtual and physical resources on demand. With this new structure, engineers can focus on what matters most - the performance of the games. Spikes in demand are handled through automated provisioning in minutes.